Tiger Woods – Shanking it Badly on Reputation
Tiger Woods’ Thanksgiving weekend car crash spawned a cottage industry for the media. The tabloids have reported breathlessly 24/7 about his alleged extra-marital exploits, the participants (both outed...
View ArticleFor Tiger and Toyota, is it a little too little, a little too late?
Despite my desire to avoid jumping on the Tiger Woods and Toyota bandwagons, the events of the past week make it nearly impossible for me to avoid the topics. First, Tiger Woods sets the example for...
View ArticleWhen a Brand Goes 'Graveyard Dead'
I know we’ve all had our fill of the Tiger Woods soap opera over the past few months, but in the wake of his video apology this commentary from iconic golf writer Dan Jenkins just begs to be shared....
View ArticleTiger, Toyota and Tweeting Filmmakers: The New Normal in Crisis Communications
We wanted to share this commentary from our CEO, Michael Kempner, which was also published at New Jersey Newsroom The old rules no longer apply. In fact, they have not applied for quite some time. As...
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Is Nike Too Big to Fail, Reputation-Wise?
It’s been a tough year for Nike. Spokesperson problems with Tiger Woods and LeBron James. Continued investigations into labor conditions in Nike factories abroad. Competition like the new Reebok Zig....
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Winners & Losers of the Lance Armstrong debacle; An Rx for The Foundation’s...
Winner: Nike Nike has a long history of standing by their spokespeople in times of trouble. I’ve long admired their use of sound judgment and their ability to separate an athlete’s personal choices...
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Nike Suspends Deal with Pistorius: Smart Move, or Reputation Stunt?
Abraham Lincoln said, “Character is the tree, reputation is the shadow.” Today, all kinds of pundits will be writing about Nike’s decision to suspend their agreement with Olympian Oscar Pistorius as a...
View ArticleNike Suspends Deal with Pistorius: Smart Move, or Reputation Stunt?
Abraham Lincoln said, “Character is the tree, reputation is the shadow.” Today, all kinds of pundits will be writing about Nike’s decision to suspend their agreement with Olympian Oscar Pistorius as a...
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